Marketing ROI May2017 | Trends, Tips & Insights

​May 2017's Roundup of THE most actionable and well-written articles on Marketing ROI trends.   This issue includes tips on how to judge the ability of your SEO agency.

Can Your SEO Agency Deliver on Their Promises?
This frontline view of what it takes to execute an effective SEO strategy will help you understand whether or not your SEO agency is likely to perform as promised.  The short answer?  If they’re promising you three #1 ranking keywords for $1200/month – they’re paying their SEOs less than $20/hour.  That’s the market rate for an on-the-job-trainee. ​​

9 Ways to Get Started with Conversion Rate Optimization (If You Can’t Test)
Conversion Rate Optimization is one of the darlings of Marketing ROI – creating more persuasive user experiences through science and psychology.   The downside is that it requires a substantial amount of traffic – a barrier for many businesses.   Well I have great news for you – you can still get started with CRO, with these 9 techniques that are available to businesses of any size.

Social Media and Content Marketing Now Higher Priorities than Email and Paid Advertising
If your leadership team still hasn’t bought into Content Marketing and Social Media, here’s the data you need to persuade them to make it a top priority this year.

Your Content Marketing Strategy is (Most Likely) Losing You Money
B2B Content Marketers with a documented CM Strategy are far more effective than those without a documented strategy.   Over 60% of you are still winging it, and that means you’re losing money.  See how well your practices rank against the best B2B Content Marketers. ​

Now it’s your turn.

What were your favorite Digital Marketing articles of May 2017?  What made you think about your job in a new way?

Please share your favorite posts, bloggers and news via comments below.

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Trisha Merriam is VP of Demand Generation at SWOPtimize, focused on helping companies optimize their digital marketing strategy for higher volume and better quality leads, without increasing marketing investment.  We are Your Partner in Awesome.

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